Professional Development: How to Stay on Top of the Latest Marketing Trends

Every business must market; market daily and market H.A.M. (Hard As A Multi-millionare, multinational company) such as Coke or McDonald's. To do this, it doesn't take rocket science, but a science it is and you must keep your tools sharpened, understanding all the latest and news ways to accomplish your goals. Keep your business education going.

That's why this post from Shara Darden today caught my attention. I agree with her:

For marketers, we got our degree(s), built up our job experience, and may work for a great company — so we’re done, right? Not so fast. While marketing and PR professionals are not required by governing laws to take continuing education courses, it is critical to your success — and the success of the firm or company that you work for — to stay on the cutting edge.

She gives some great ideas on how to use Twitter, blogs and more. Many of the things that I advice clients to do.

Read more